Groovy Java – Branding Concept

Groovy Java is a vibrant branding concept for a retro-themed coffee shop, designed as part of a class project. This cohesive identity includes a custom logo featuring playful coffee bean motifs, complemented by a starry pattern interwoven with coffee beans. The retro-inspired color palette and typefaces evoke nostalgia while maintaining a modern appeal.

The project encompasses a full branding suite: a logo and emblem, business cards, a website mockup, and even a vehicle wrap design. The design extends to practical applications like coffee cups and sleeves, ensuring every detail reinforces the shop’s unique identity.