Mystic Life Design Co. – Branding

MysticLife Design Co is a complete branding package designed for my personal Etsy shop, blending magical retro aesthetics with vibrant, eye-catching visuals. The package features a primary and secondary color palette centered on rich purples, oranges, and pinks, complemented by cooler accent tones for balance. The whimsical logo incorporates retro stars and a fountain pen, which also appear in the accompanying patterns for a cohesive brand identity.

This branding suite includes a logotype, logo, emblem, typefaces, and secondary design elements, along with four custom patterns. To streamline content creation, I designed a set of branded social media templates for Etsy, Pinterest, Instagram, and video overlays.

MysticLife Design Co’s cohesive branding not only establishes a strong visual identity but also simplifies the creation of professional, on-brand social media content.