Sterilite – Rebrand

This rebranding concept for Sterilite revitalizes the household storage brand with a modern and cohesive visual identity. The updated logo features a “boxy” design paired with a clean, sans serif font and a light blue color palette, evoking simplicity and reliability. A custom pattern, incorporating the logo in blue, grey, and black, extends the brand’s presence across various applications.

The project also includes an updated product label for Sterilite’s 30-gallon tote, showcasing the brand’s refreshed aesthetic while maintaining clarity and practicality. This rebrand emphasizes a streamlined, modern look while honoring the brand’s functional and approachable roots.